RCPI: The Rules of Product Development
To generate revenue and fuel company growth, exciting new products must fill an identified customer need and be released swiftly to capture market share.
View a one-hour overview of the top product development rules to ensure
market relevance, decreased costs, and quicker time-to-market of highly
differentiated products for your company.
*Rule #1: Conduct a thorough SWOT (Strengths, Weaknesses, Opportunities,
Threats) Analysis*
*Rule #2: Link product development with customer development*
*Rule #3: Set clear priorities for product features and performance levels*
*Rule #4: Determine and meet market requirements*
*Rule #5: New product iterations are key*
*Rule #6: Sell to visionary customers first, before official launch*
*Rule #7: Create a Technology Roadmap*
*Rule #8: Use FMEA (Failure Modes and Effects Analysis) for Design*
*Rule #9: Use a structured but lean development process that allows for
creativity*
